I’ve spent over 20 years optimizing WordPress performance. I find the specific bottlenecks slowing your site down and fix the ones that have the largest measurable impact on your Core Web Vitals.
How It Works
Discovery Call
We spend 30 minutes talking about what you’re experiencing. Slow page loads, poor mobile performance, declining search rankings, tedious admin experiences. I want to understand your pain points, your hosting environment, and the business context before I touch anything.
Performance Audit
I go through your site’s server response times, database query efficiency, plugin overhead and conflicts, theme performance, image optimization, caching configuration, CDN setup, and Core Web Vitals scores (Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint).
You get a prioritized report in plain English. What’s slow, why it’s slow, what will make the biggest difference.
Optimization Session
I implement the highest-impact fixes from the audit. Depending on your site, that could include database cleanup and query optimization, plugin consolidation or replacement, caching and CDN configuration, image optimization pipeline setup, render-blocking resource elimination, server-level tuning recommendations, and Core Web Vitals-specific fixes.
Results and Documentation
I retest your site and put together before-and-after metrics so you can see exactly what changed. You also get documentation of every change I made, so you or your team know what happened and why.
Pricing
Pricing depends on the scope of work. Every engagement starts with a discovery call, performance audit, and report, followed by an optimization session addressing the highest-priority issues. Sites with complex configurations, large plugin stacks, or WooCommerce may need a bigger scope. I’ll let you know after the discovery call.
Jason fixed my WordPress site’s performance issues and then some. Load times dropped by more than half. He cleaned up years of problems I didn’t even know were there and kept me informed throughout the entire process. Thorough, honest, and explains what he’s doing in a way that actually makes sense.
Laurie Ruettimann, Author, Speaker & Podcaster
Common WordPress Performance Problems I Fix
Bloated plugin stacks
WordPress sites accumulate plugins over the years. Some are redundant, some conflict, some haven’t seen an update in ages. I audit the whole stack, figure out what’s actually pulling its weight, and consolidate or replace the rest.
Unoptimized databases
WordPress databases collect cruft over time: post revisions, transient data, orphaned metadata, autoloaded options that have no business being autoloaded. I clean things up for faster query execution.
Missing or misconfigured caching
Page caching, object caching, browser caching. Each one is a significant performance lever when configured correctly for your specific hosting environment and traffic patterns.
Unoptimized images
Images are usually the largest assets on a WordPress page. I set up automated optimization so every image gets compressed and served in modern formats (WebP/AVIF) at the right dimensions.
Render-blocking resources
CSS and JavaScript that block page rendering are a common cause of poor Largest Contentful Paint scores. I track these down and address them so your above-the-fold content shows up faster.
Hosting limitations
Sometimes the bottleneck is the hosting environment itself. I can tell you when your site has outgrown its current host and point you toward alternatives that fit your traffic and budget.
Frequently Asked Questions
How long does the full optimization process take?
Typically one to two weeks from discovery call to final documentation. Depends on complexity and scheduling.
Will you break my site?
I take a full backup before making any changes and test in staging when possible. I’ve been doing this for over 20 years and I’m careful with other folks’ sites.
Do you work with WooCommerce sites?
Yes. WooCommerce brings specific performance challenges around product queries, cart sessions, and checkout processes that I’ve addressed many times.
What hosting platforms do you work with?
All of them. I have direct experience with WP Engine, Flywheel, Pantheon, Cloudways, Kinsta, SiteGround, DreamHost, Liquid Web, and traditional VPS/dedicated setups. I was employee #5 at WP Engine, so managed WordPress hosting is very much my wheelhouse.
Can you help with Core Web Vitals specifically?
That’s a core part of what I do. I optimize for all three metrics: Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP).
What if my site needs ongoing performance work?
My maintenance packages include ongoing monitoring and optimization. The Container Ship tier includes 90 minutes of monthly development time for exactly this kind of thing.